Gender and age differences in rural farmers’ intention to use m-government services

dc.contributor.authorMandari, Herman
dc.contributor.authorChong, Yee-Lee
dc.date.accessioned2020-10-30T06:02:46Z
dc.date.available2020-10-30T06:02:46Z
dc.date.issued2018
dc.descriptionJournal Articleen_US
dc.description.abstractThe purpose of this study is to determine: (1) the direct effect of the innovation diffusion theory (IDT) constructs and government support on rural farmers’ behavioral intention to use m-government service; and (2) how different categories of age and gender in Tanzania rural areas could moderate the effect generated by IDT constructs and government support on respondents’ behavioral intention. Structural equation modeling (SEM) was employed to analyses 407 completed questionnaires. Relative advantage, ease-of-use, compatibility; and government support were found to be significant determinants of rural farmers’ behavioral intention. Age and gender were found to moderate the effects of relative advantage and ease-of-use on behavioral intention while gender could moderate the effect of compatibility on behavioral intention partially. Tactical suggestions to policy makers are given. In general, different strategies and policies could be used to increase different cohorts’ behavioral intention to use m-government service.en_US
dc.identifier.urihttp://154.72.94.133:8080/xmlui/handle/123456789/152
dc.language.isoenen_US
dc.publisherElectronic Government, An International Journalen_US
dc.relation.ispartofseries;Vol. 14, No. 3
dc.subjectm-government; innovation; moderation; government-support; Tanzaniaen_US
dc.titleGender and age differences in rural farmers’ intention to use m-government servicesen_US
dc.typeArticleen_US

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