Why Mobile Money Users Keep Increasing? Investigating the Continuance Usage of Mobile Money Services in Tanzania
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Date
2017
Authors
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Journal ISSN
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Publisher
International Information Management Association
Abstract
This study examined factors that affect continuance usage of mobile money services
in Tanzania. The Theory of Planned Behavior was adopted as a theoretical
foundation of the study. The theory was further extended by including the constructs
of perceived cost, perceived trust and satisfaction as determinants of mobile money
service continuance usage behaviour. A total of 309 valid and reliable responses
collected using questionnaires were used for data analysis. The data were analysed
using Structural Equation Modeling (SEM) approach. The findings depict that
perceived trust, attitude and perceived behavioral control have significant influence on continuance behavioral intention while perceived trust, satisfaction and continuance behavioral intention have significant influence on continuance usage behavior. The study provides a number of useful implications for scholars and policy makers which could be used to enhance and provide sustainable mobile money services to users.
Description
Journal Article
Keywords
Continuance, Mobile-Money, adoption, Tanzania