Continuance Usage of Mobile Banking Services Among Small and Medium Enterprises (SMEs) in Tanzania
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Date
2020-06
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of ICT Research in Africa and the Middle East
Abstract
The study examines the intention to continue using mobile banking services among SMEs in Tanzania. The study extended the ECS-IS model by adding three variables: ease-of-use, perceived trust, and attitude to address the existing challenges in continuance usage of mobile banking services. Data was collected using a self-administered questionnaire from company’s owners and managers. A total of 287 responses were used in data analysis. SEM technique was employed to evaluate the measurement and structural models. The study found that satisfaction and attitude have a direct influence on continuance usage of mobile banking among SMEs in Tanzania. Furthermore, confirmation, perceived trust, and perceived usefulness have an indirect effect on continuance usage of mobile banking services among SMEs. The study provides useful insights which could be used by mobile banking service providers to improve banking services delivered through mobile technology. Furthermore, the findings will assist scholars in understanding the antecedents which affect continuance usage of mobile banking services among SMEs.
Description
Journal Article
Keywords
Attitude, Confirmation, Continuance, Mobile Banking, Perceived Trust, Satisfaction, SMEs, Tanzania